ASG Executive Brief Week of October 19 2026
ASG Executive Brief
By Ted French
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Marketing leadership and client growth mandates
Note from Ted
Welcome to the October 19 edition. This week covers marketing and business development leadership trends across AmLaw firms. Warm regards Ted
Legal Market Pulse
CBDO and CMO mandates continue to emphasize measurable client growth and stronger pursuit discipline.
ASG Perspective
Firms get better outcomes when growth leadership is tied to clear revenue and client metrics.
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